ParGarCom has been one of the 17 selected projects (out of 255 across Europe) in the 2nd call for experimentation projects in Organicity.

With this project, we aim to build an environment where open data are mixed in a co-creation process with information provided by city users (be it citizens or visitors). To reach this goal, we focus on parks and gardens of the city of Santander, since these green areas are both important for locals and an attraction for tourists.

Organicity is a collaborative research project funded by the European Commission within the framework program H2020, during the period from January 2015 to June 2018, with an overall budget of more than 7 million euros and 15 partners, including three cities: Santander (Spain), London and Aarhus (Denmark). Organicity aims to explore how ‘Experimentation as a Service’ could enable city stakeholders to co-create digital solutions to their urban challenges.


Behind the ParGarCom project, there are two companies with different profiles, but which combined allow to develop a technological project of reference and above all give continuity beyond the experimental phase.

Beesensor Technologies is a technical company with more than 20 years of experience, dedicated to the development of solutions on the Internet of Things, specially in sensorization, data analysis, platforms and computer applications on demand in different fields such as environment, agriculture, logistics, industry, etc.

Optimum Ventas is a consulting company specialized in sales processes with more than 25 years of experience in customer service in the most diverse economical activities. It focuses on analysing sales processes, implementing new processes, conducting market research, sales training and promoting innovation.

Beesensor is responsible for the technical development of the project, while Optimum will streamline the co-creation processes and seek future implementation of the project in new scenarios.



The promotion of the project

The ParGarCom project has two well-differentiated features: a technological component linked to the development of an app and another consisting of dissemination and possible follow-up beyond the final stage of the experiment, by seeking its own sponsorship or self-financing lines. As part of this communication component and more than two months after the project began, …